The purpose of business is,
according to Eli
Goldratt, "to make money now and in the future." Business is a
dynamic environment, whether you are talking about "for profit"
businesses, "not for profit" organizations, governmental entities,
sports teams or other human endeavors. Change is a given.
We can expect the processes, products, and
people of any enterprise to change over time. Adapting to that
change may involve a number of strategies. Change Management
begins with a conscious decision to implement change in a systematic
way to reduce the chance that unexpected or undesired changes will be
imposed by external forces. It involves taking stock of where you
are as an organization, what the environment is like where your
organization is currently operating, and what appears to be happening
to the environment. It requires envisioning the kinds of changes
you want to happen and planning the best modifications of internal
processes, products/services delivered and talents/training of staff
producing the products/services. With vision and plans in place,
change requires execution: you've built a plan, now implement the plan.
Few plans actually turn out to be 100% a priori on the mark, so you
must be prepared to adjust the plan as feedback comes in challenging
initial assumptions or providing previously unknown information about
your starting position, the dynamics of the operating environment, or
the unfolding future. With Change Management as a partner in the
evolutionary or revolutionary change process you are experiencing, you
can improve your chances of success as old environments become a memory
and future environments become the new reality.